Loyalty

It is not only Nike that has successfully designed a brand that means something. Sporting goods retailers have clearly shifted from product focus to a focus on lifestyle and identity,…

Whether you’re planning to launch a new loyalty program or to improve the one you have, it’s important to identify your specific program goals. Is your objective to increase year-over-year…

Most retail CMOs have endlessly heard about the most popular (and modeled) loyalty programs in the 21st century. If we mention Starbucks, Amazon Prime or Sephora you might think: “Sure,…

What is better than acquiring a new customer for your Retail Business? You might be tempted to think: “acquiring two new customers!” But no, the answer is actually retaining an…

According to Accenture, 90% of Enterprise Retailers use some form of the loyalty program. Also, members of loyalty programs generate between 12 and 18% incremental revenue growth per year, and…