Celebrating Loyal Guru’s 6th Anniversary
Picture this: it’s 2016, and this is happening around the world: And then… Borja Sanfeliu and Javi Fernández come up with a revolutionary idea (sadly enough, it was not from…
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5 expensive mistakes in retail loyalty programs – and how to avoid them
Whether you’re planning to launch a new loyalty program or to improve the one you have, it’s important to identify your specific program goals. Is your objective to increase year-over-year…
Why leading grocery retailers are ditching targeted offers and making personalization at scale their TOP priority
Author – Alberto Montero Are we finally arriving to the end of mass promotions and targeted marketing? Let’s dive into this very interesting question. There has been a bit of…
4 Takeaways from our recent webinar on customer loyalty, featuring Forrester VP & Principal Analyst Mary Pilecki
Most retail CMOs have endlessly heard about the most popular (and modeled) loyalty programs in the 21st century. If we mention Starbucks, Amazon Prime or Sephora you might think: “Sure,…
Uncovering How Exceptional Brands Retain Their Customers and Build Loyalty
What is better than acquiring a new customer for your Retail Business? You might be tempted to think: “acquiring two new customers!” But no, the answer is actually retaining an…
The popularity of loyalty programs within the grocery space continues to grow
According to Accenture, 90% of Enterprise Retailers use some form of the loyalty program. Also, members of loyalty programs generate between 12 and 18% incremental revenue growth per year, and…
Masymas bets on data-driven to boost customer loyalty
The company Masymas is the banner of the Spanish group Fornés. They currently have 120 stores in the Valencian Community and Murcia region. Their goal is to offer local, high-quality…
Cuevas Group bets on digitization to increase sales from loyal customers +18%
Grupo Cuevas was founded in 1867 in Ourense as a business group that presently operates and leads the food distribution industry. Plenus, Aquié, Cuevas Cash, and Spar Express are some…
Maiora is the leading company in scale distribution in Italy
Maiora s.r.l. is the leading company in the evolution of large-scale distribution in Central-Southern Italy. Based in Corato (BA) and present in Puglia, Abruzzo, Calabria, Campania, Basilicata, and Molise with…
