Omnichannel marketing statistics: how retailers use omnichannel marketing in 2022

Did you know that retailers with omnichannel marketing capabilities retain on average 89% of their customers? This is compared to a 33% customer retention rate for companies with weak omnichannel strategies. In this…

Offers

10 min. read

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Retail media networks. TOP statistics and trends [2022]

From general retail media networks trends to specific ad spend and revenue, here’s a breakdown of everything you’ll find out on this page: Let’s dive right in! Retail media trends…

Customer data platform

9 min. read

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Average loyalty program cost: Retailers’ common mistakes when budgeting and how to avoid them

CMOs are expected to accurately estimate the ROI of all their initiatives, which is not easy when talking about loyalty. Leaders of retail loyalty programs should be thinking out over…

Loyalty

8 min. read

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Customer engagement in a box – everything a retailer needs to know to better develop customers

Sure, there are many other ways to quantify success, such as financial returns and profits. However, with competition high in the retail landscape, customer engagement is important to retailers that…

Offers

9 min. read

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12 powerful gamification best practices to revamp your retail loyalty program

What is gamification? Mary Poppins described gamification quite nicely with her line: “In every job that must be done, there is an element of fun. You find the fun and…

Loyalty

11 min. read

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TOP 5 retail-specific customer engagement strategies

 Did you know your profits come from your TOP 20% customers? It’s no secret for retailers that loyal customers are vastly preferable to casual ones. To cultivate those all-important connected…

Loyalty

13 min. read

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How to structure loyalty rewards and incentives

Consumers expect more every day in exchange for their loyalty. The problem is many loyalty programs are missing the mark when it comes to personalizing offers, choosing the right customer…

Loyalty

7 min. read

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Loyalty programs for Fashion Retailers are getting better. Here’s why

For a long time now the accepted wisdom has been that fashion – particularly high-end fashion – and customer loyalty programs were poor bedfellows. The former is synonymous with exclusivity,…

Loyalty

5 min. read

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The huge loyalty opportunity for sports retailers

It is not only Nike that has successfully designed a brand that means something. Sporting goods retailers have clearly shifted from product focus to a focus on lifestyle and identity,…

Loyalty

9 min. read

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