Customer insights and 4 other CDP use cases you probably didn’t know about

Customer insights and 4 other CDP use cases you probably didn’t know about

Why are CDPs important for Enterprise Retailers? The most important reason why customer data platforms are so valuable for Enterprise Retailers is that they need to get to know their…

Customer data platform

12 min. read

Read more

How Spar identified 40% of their sales in 3 weeks

Spar La Palma is part of the Tomás Barreto group, and, with over 30 stores, the leading convenience supermarket chain in Palma, Spain. Spar is committed to freshness, quality, convenience,…

Success Stories

4 min. read

Read more

Loyal Guru named in the Q4 2022 report – published by Forrester

Barcelona, Spain [December 8th 2022]. Loyal Guru announces today that Forrester has included its loyalty platform in its new report: The Loyalty Technology Solutions Landscape, Q4 2022. Forrester defines loyalty technology…

Press

2 min. read

Read more

Measuring loyalty program ROI

Beyond happy and loyal customers, your loyalty program should be driving profits. How can you measure your loyalty program’s ROI and financial contribution? Obviously, there are quantitative measures like share…

Loyalty

10 min. read

Read more

How to engage customers in retail (10 tips + examples)

What is retail customer engagement? Customer engagement is the way retailers create a relationship with shoppers to foster brand awareness and brand loyalty. Why does customer engagement in retail matter?…

Retail trends

11 min. read

Read more

Shopping malls are launching loyalty programs, and this is why

Mall owners are pushed to offer more value, attract and retain tenants and explore new opportunities to maintain successful partnerships, increase footfall and boost sales – and loyalty programs are…

Loyalty

6 min. read

Read more

Understanding private label growth: Private Label performance and trends amidst inflation 2023

Private label in retail 101 What’s the difference between national brands and private label? Basically, a national brand manufactures and sells product using a brand name and owned by this…

Retail trends

14 min. read

Read more

What is Single Customer View and why it is important

Things are very different today. Nowadays, technology facilitates keeping a record of online and offline purchases, so that retailers can know in great detail their customers’ profiles, habits and preferences.…

Customer data platform

10 min. read

Read more

Borja Sanfeliu, founder of Loyal Guru, named an IESE 40under40 best entrepreneur 2022

Barcelona/Madrid, [November 02, 2022]. Today, IESE Business School has announced that Borja Sanfeliu has been named as one of the IESE 40under40 2022 award winners. These prestigious awards recognize the…

Press

3 min. read

Read more